Particle.news
Download on the App Store
51 ARTICLES
·
1h ago

Stephen Curry and Under Armour End Partnership, Curry Brand Spins Out Immediately

Under Armour casts the separation as a turnaround measure, raising restructuring charges to $255 million with the Curry 13 still slated for February 2026.

Image
Image
Image
Image

Overview

  • Curry retains sole ownership of Curry Brand and is free to secure a new retail partner, with a spokesperson telling Front Office Sports there is no non-compete.
  • Under Armour will release the Curry 13 as the final UA-linked Curry shoe in February 2026, with additional colorways and apparel scheduled through October 2026.
  • Curry becomes a sneaker free agent for the first time since 2013, and ESPN’s Shams Charania reports he is expected to be able to wear other brands over the next year.
  • Under Armour says its basketball business, including Curry Brand, is projected at $100 million to $120 million in revenue this fiscal year and the split is not expected to significantly affect profitability.
  • Under Armour plans to keep developing basketball products, and athletes currently under Curry Brand contracts remain with UA, with Curry Brand holding a right of first refusal if they seek new deals.