Overview
- The split takes effect immediately, with Curry retaining sole ownership of Curry Brand and the freedom to seek a new retail partner.
- Under Armour will release the Curry 13 in February 2026 as the final UA-backed shoe, with additional colorways and Curry apparel planned through October 2026.
- Under Armour expanded its restructuring charges to $255 million, a $95 million increase that includes costs tied to the separation, and said the impact on profitability should be limited.
- The company expects $100 million to $120 million in basketball revenue this fiscal year and plans to keep building UA Basketball products and supporting athlete initiatives, including community programs.
- Curry Brand launched in 2020, and a 2023 extension made Curry its president and granted him 8.8 million Under Armour shares; Curry says independence will fuel aggressive growth and youth-focused work.