Overview
- Stephen Curry retains sole ownership of Curry Brand and is free to pursue a new retail or manufacturing partner.
- Under Armour will release the Curry 13 in February 2026, with additional colorways and apparel planned through October 2026.
- The separation is effective immediately, and Under Armour says it does not expect a significant effect on profitability, with basketball revenue projected at $100 million to $120 million this fiscal year.
- The company expanded its restructuring plan to $255 million, incorporating the Curry Brand split along with other contract terminations, impairments and severance.
- The decision ends a relationship that began in 2013 after Curry left Nike, following a 2023 extension that made him Curry Brand president and granted him Under Armour equity.