Overview
- Effective immediately, Curry retains sole ownership of Curry Brand, which will operate independently and can pursue a new retail partner.
- Under Armour will release the Curry 13 in February 2026, with additional colorways and Curry apparel scheduled through October 2026 as the partnership winds down.
- Curry is now a sneaker free agent, and media reports indicate other brands are showing interest, including a possible rekindled relationship with Nike.
- Under Armour estimates its basketball business, including Curry-related products, at roughly $100–$120 million in annual revenue and says it will refocus on the core UA label.
- The Curry–Under Armour relationship began in 2013, the Curry Brand launched in 2020, and a 2023 extension made Curry brand president and included 8.8 million Under Armour shares.