Stephen Chow Partners with Douyin for Micro-Drama Series Debut

The collaboration taps into the booming mini-drama sector in China, despite increased regulatory scrutiny.

Stephen Chow, renowned Hong Kong filmmaker, is partnering with Douyin, China's version of TikTok, to produce a micro-drama series, marking his debut in this format.
The series, codenamed '9527', will feature content from Chow and other young creators, with the first drama, 'Jinzhu Yuye', expected to release in May.
Micro-dramas, short episodic content, have gained popularity in China due to their suitability for mobile consumption and their ability to engage audiences with cliffhanger endings.
The mini-drama sector in China has grown by more than 250% in 2023, reaching gross revenues of $5.2 billion, and is expected to triple by 2027.
Despite the sector's rapid growth, it faces increased regulatory scrutiny, with the National Radio and Television Administration removing 350,000 episodes between March and November last year.