Overview

• NBA star Steph Curry and former First Lady Michelle Obama have partnered to release Plezi Hydration, a sports drink marketed as a healthier alternative to traditional options.
• Plezi Hydration is available in three flavors—Lemon Lime, Tropical Punch, and Orange Mango Twist—and costs $2.29 per 16.9-ounce bottle.
• The drink features no added sugar, lower sodium, and more potassium than competitors, alongside a full daily dose of vitamin C.
• Initially sold in select California grocery stores, including Walmart and Safeway, it is also available for nationwide purchase on Amazon.
• Curry and his wife, Ayesha, were heavily involved in the product's development, aligning with their health advocacy through their nonprofit Eat, Learn, Play.