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Stellantis Launches Leapmotor in Brazil to Speed EV Push

The rollout anchors a R$32 billion plan to accelerate electrification across Stellantis’s South American lineup.

Overview

  • Stellantis began selling Leapmotor in Brazil with the C10 Electric and C10 Ultra‑Hybrid SUVs, backed by a dealer and after‑sales network.
  • Company executives said the initial Leapmotor offer will use imported units, with C10 and B10 slated, while Brazilian production is being studied and not yet decided.
  • The launch forms part of a record R$32 billion investment for 2025–2030 in Latin America, including new models using Bio‑Hybrid technologies to broaden affordability.
  • Stellantis’s 2023 deal invested €1.5 billion for a 21% stake in Leapmotor and created Leapmotor International with exclusive rights to build and sell the brand outside China.
  • Seeking to defend regional leadership (about 23% in South America and 29.5% in Brazil) as Chinese brands reach roughly 8.9% share, Stellantis projects electrified vehicles could surpass combustion models in Brazil within about five years.