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Stellantis CEO Launches ‘Emergency Room’ Push to Regain Sales With Cheaper Jeep and Ram

Investor support gives Antonio Filosa room to prioritize sales over profit to stop the U.S. slide.

Overview

  • Filosa is ramping lower‑margin fleet deliveries and adding more affordable Jeep and Ram models to quickly rebuild volume, according to reporting based on multiple sources.
  • North America sales rose about 6% in the third quarter, marking the first increase in eight quarters as the sales‑first strategy rolls out.
  • The company committed $13 billion to the U.S. in October to spur growth and blunt tariff impacts as it works to restore dealer throughput.
  • Stellantis is reassessing its 14‑brand lineup with potential consolidation under review, and sources say U.S. electric‑vehicle targets are being scaled back.
  • Management is accepting thinner near‑term profitability, with Filosa citing a 6%–8% adjusted operating margin target over the mid‑long term and a leadership reshuffle underway.