Overview
- H&M previewed the co-designed line on the Fashion Awards 2025 red carpet, dressing Anitta, Emily Ratajkowski, Amelia Gray and others in pieces from the collection.
- Looks shown referenced McCartney’s archive, including Chloé-era lace camisoles, sequined partywear, python prints and Falabella-style chain details.
- The partnership includes a new Insights Board intended to convene industry voices to examine supply chains, material innovation and animal-welfare standards.
- This marks McCartney’s second H&M collaboration, following their 2005 tie-up that helped establish the retailer’s designer partnership model.
- H&M has not disclosed the full lineup or pricing, with the collection slated to arrive in stores in Spring 2026 after this initial teaser.