Overview

• Kretzschmar describes current handball jerseys and courts as visually unappealing, comparing them to 'advertising pillars' overloaded with sponsor logos.
• He emphasizes the need for a 'graphic revolution' to make handball merchandise more appealing for fans and casual wearers.
• The Füchse Berlin executive calls for younger leadership in governing bodies to drive innovation and adapt to modern trends.
• Kretzschmar highlights the success of sports like Formula 1 and tennis in increasing popularity through personal storytelling and high-quality media content, suggesting handball follow suit.
• To grow internationally, he proposes alternating World Championships between established markets and underdeveloped regions, using sponsorships and free tickets to attract new fans.