Stefan Kretzschmar Warns Handball Risks Becoming a Niche Sport

The former handball star criticizes the sport's branding, governance, and lack of global outreach, urging reforms to secure its future.

Kretzschmar describes current handball jerseys and courts as visually unappealing, comparing them to 'advertising pillars' overloaded with sponsor logos.
He emphasizes the need for a 'graphic revolution' to make handball merchandise more appealing for fans and casual wearers.
The Füchse Berlin executive calls for younger leadership in governing bodies to drive innovation and adapt to modern trends.
Kretzschmar highlights the success of sports like Formula 1 and tennis in increasing popularity through personal storytelling and high-quality media content, suggesting handball follow suit.
To grow internationally, he proposes alternating World Championships between established markets and underdeveloped regions, using sponsorships and free tickets to attract new fans.