Overview
- Steelers president Art Rooney II and VP Dan Rooney visited Northern Ireland ahead of the game, meeting students in Newry and joining youth activities in Belfast.
- Former Steelers Jerome Bettis and Ike Taylor led a flag football clinic in Belfast for about 90 children from nine schools.
- Ireland’s police force issued heavy‑traffic warnings for Sunday with a large deployment, a Merrion Square tailgate and a fan march from Fairview Park planned.
- Through the NFL’s Global Markets Program, the Steelers hold commercial rights across the island of Ireland, enabling local partnerships and fan events.
- The franchise’s ties include Daniel M. Rooney’s peace‑building work and ambassadorship as well as a 1997 preseason appearance at Croke Park.