Overview

• Umamusume: Pretty Derby’s global Steam launch on June 24 drew over 5,000 user reviews and has sustained nearly 28,000 concurrent players.
• Popular streamers Ludwig and Northernlion helped propel the game to mainstream attention through viral livestreams.
• Its five-stat training system combines tactical management with RNG-based gacha pulls that mirror real-world betting dynamics.
• Each horse girl embodies a real Japanese racehorse, and their backstories have sparked fresh interest in Japan’s equine heritage.
• The title’s success highlights both the appeal of niche, community-driven IP and ongoing debates over microtransaction ethics in free-to-play games.