Overview

• Chris Zukowski argues that Valve solved the limited hours problem by enabling gamers to hoard titles, effectively promising a theoretical future playtime
• Simon Carless’s 2024 research shows over half of the median Steam library remains unplayed, illustrating the strength of Steam’s collector base
• Developers tolerate Valve’s 30% revenue cut because hoarders purchase games regardless of actual play intent, guaranteeing upfront income
• Indie studios in particular benefit from Steam’s hoarding culture, as dedicated hobbyists fuel consistent sales even for niche genres
• Developers are prioritizing clear genre definitions and time-limited discounts during the ongoing Summer Sale to align with hoarding-driven impulse purchases