Overview
- As of mid-July 2025, 7,818 Steam titles have reported generative AI integration, representing about 7% of the platform’s catalog and nearly 20% of this year’s releases.
- Titles disclosing AI use have jumped from roughly 1,000 in April 2024 to nearly 8,000 today, marking a 681% increase.
- Steam introduced mandatory AI-use fields in its January 2024 content survey to improve transparency around ownership and copyright of AI-generated content.
- Developers are employing generative AI for pre-rendered assets such as visual art, audio, narrative text, code snippets and marketing materials.
- A growing number of games, including Nyric and AI Roguelite, now use live AI models at runtime to generate biomes, sound effects and dynamic gameplay mechanics.