Overview

• Steam’s mandatory AI-use fields, introduced in January 2024, have led 7,818 titles—7% of its library—to report generative AI integration.
• Compared with April 2024, when around 1,000 games disclosed AI use, this marks a 681% increase over 15 months.
• Nearly one in five games released in 2025 cites AI for tasks like visual asset generation, audio, text and narrative creation, and code assistance.
• Some developers are leveraging AI in real-time gameplay, including biome generation and dynamic content moderation.
• Major releases such as Krafton’s inZOI have still hit commercial milestones, recording over one million sales a week after launch.