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Steam and itch.io Bound by Payment-Processor Rules as Paid Adult Games Remain Offline

Steam and itch.io cite opaque brand-protection rules from Visa and Mastercard, prompting calls for transparent enforcement criteria

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Overview

  • Valve and itch.io have kept hundreds of paid adult games offline this week because of potential risks to their Visa and Mastercard payment access under a broad brand-protection policy.
  • Mastercard denies pressing platforms to censor lawful adult content and says its network only bars unlawful purchases through merchant controls.
  • Collective Shout’s campaign against games depicting sexualized violence led it to lobby payment processors and influenced storefront audits and delistings.
  • Developers and gamers are staging email drives, petitions and free game bundles to demand clear appeal procedures and reversal of the removals.
  • Alternative storefronts such as GOG and Zoom are seeking new payment partnerships to ensure lawful adult titles stay available.