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Steal a Brainrot Removes Viral AI Character After Licensing Outreach as Legal Questions Loom

The creator’s agency says it asked to negotiate a license, not a takedown, highlighting unresolved rules around AI-made characters in games.

Overview

  • The character remains out of the game after an early-September removal that followed contact from Noxa’s representative, Mememtum Lab, about licensing.
  • Mememtum Lab says it did not request removal and wants a deal that would allow players to keep using Tung Tung Tung Sahur.
  • Steal a Brainrot’s developers said on TikTok the game is making millions using Noxa’s work and indicated they are open to discussions over terms.
  • The dispute spans platforms as the Roblox hit is licensed into Fortnite, raising questions over who profits from AI-rooted memes across ecosystems.
  • Fans responded with grieving memes, upset videos, and a livestreamed “funeral,” while U.S. guidance on AI authorship leaves ownership claims unsettled.