Steak 'n Shake Reaffirms Bitcoin-Only Policy After Suspending Ethereum Poll
Citing Lightning-driven cost savings and sales gains, the chain doubles down with a Bitcoin-themed burger.
Overview
- The company halted an X poll roughly four hours after launch and posted that its allegiance is with Bitcoiners despite about 53% of nearly 49,000 votes favoring Ethereum acceptance.
- Steak 'n Shake will continue to accept Bitcoin via the Lightning Network with real-time BTC-to-USD conversion at checkout.
- Executives reported a 15% year-over-year same-store sales increase in Q3 and said Bitcoin payments have cut processing costs by about 50%.
- Outspoken Bitcoin supporters criticized the ETH idea, while Ethereum co-founder Vitalik Buterin publicly endorsed the decision to stick with one crypto community.
- To reinforce its stance, the chain announced a Bitcoin Steakburger scheduled to launch on October 16.