Overview
- Introduced on October 16, the short-run item features a bun stamped with the Bitcoin logo, Bitcoin-themed packaging, and a suggested $7.19 price.
- Steak 'n Shake has accepted Bitcoin over the Lightning Network since May 16, enabling faster, lower-fee point-of-sale transactions.
- The company reports nearly 11% same-store sales growth in Q2 and continued increases in Q3, attributing part of the lift to engagement from Bitcoin users.
- Executives say the payments rollout delivered about a 50% reduction in processing fees and claim the first day accounted for one in every 500 Bitcoin transactions globally.
- After polling followers about adding Ethereum payments, the brand reversed course following pushback and reaffirmed its focus on Bitcoin, while details on burger availability and full third-party verification of its metrics remain limited.