Overview
- COO Dan Edwards announced the El Salvador move at the Bitcoin Histórico event in San Salvador, calling the country “Bitcoin Country.”
- The new location will accept Bitcoin, and the company says it aims to offer BTC payments at all restaurants worldwide.
- Steak 'n Shake began taking Bitcoin across U.S. stores on May 16, 2025, introducing a promotional Bitcoin Steakburger to mark the launch.
- The company reports same-store sales gains of 11% in Q2 and 15% in Q3 after the rollout, though analysts caution that causation remains unproven.
- Executives frame Bitcoin adoption as a long-term strategy that includes a corporate Bitcoin reserve to signal commitment to the currency.