Overview

• Installations have started, and the company says every location will fly the tallest and largest flag local authorities permit under applicable regulations.
• The X announcement drew substantial attention with hundreds of thousands of views, and reactions ranged from enthusiastic support to criticism.
• Elon Musk posted a supportive comment about the move, while other users questioned the intent and timing of the display.
• The campaign builds on Steak 'n Shake’s August critique of Cracker Barrel’s logo change as a break from heritage.
• The brand has also touted a shift from seed oils to beef tallow in its fryers, a change praised by Health and Human Services Secretary Robert F. Kennedy Jr.