Overview
- The limited-time promotion went live on Oct. 31 and offers $5 in bitcoin to customers who buy the Bitcoin Meal or Bitcoin Steakburger.
- Customers upload receipts at bitcoinmealdeal.com to receive a code and redeem the reward in the Fold app, with redemptions limited to one per customer.
- Fold’s release cites availability at roughly 400 U.S. Steak ’n Shake locations, while some outlets report participation at more than 1,200, creating a scale discrepancy.
- Steak ’n Shake launched a Strategic Bitcoin Reserve to hold BTC payments and pledged to donate 210 satoshis from each Bitcoin Meal to Open Sats.
- The chain attributes Bitcoin adoption to lower payment processing costs of about 50% and a 15% Q3 same-store sales increase, as partner Fold reports holding nearly 1,500 BTC.