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Steak ’n Shake and Fold Launch $5 Bitcoin Meal Reward as Chain Unveils Strategic BTC Reserve

Redemption runs through the Fold app after a receipt upload, underscoring a broader Bitcoin push that adds a corporate reserve plus 210-sat donations per meal.

Overview

  • The limited-time promotion went live on Oct. 31 and offers $5 in bitcoin to customers who buy the Bitcoin Meal or Bitcoin Steakburger.
  • Customers upload receipts at bitcoinmealdeal.com to receive a code and redeem the reward in the Fold app, with redemptions limited to one per customer.
  • Fold’s release cites availability at roughly 400 U.S. Steak ’n Shake locations, while some outlets report participation at more than 1,200, creating a scale discrepancy.
  • Steak ’n Shake launched a Strategic Bitcoin Reserve to hold BTC payments and pledged to donate 210 satoshis from each Bitcoin Meal to Open Sats.
  • The chain attributes Bitcoin adoption to lower payment processing costs of about 50% and a 15% Q3 same-store sales increase, as partner Fold reports holding nearly 1,500 BTC.