Overview
- Steak ’n Shake announced on Jan. 17 via X that it increased its Bitcoin exposure by $10,000,000 for its Strategic Bitcoin Reserve.
- The reserve is fueled by customer BTC payments, which the chain began accepting in May 2025 using the Lightning Network.
- Within two weeks of the rollout, the company reported nearly 50% lower payment processing fees compared with credit cards.
- The chain has cited a 15% month‑over‑month rise in same‑store sales in Q4 2025 following its Bitcoin payments adoption.
- Promotions tied to the initiative include a Fold rewards offer and a limited‑edition Bitcoin Steakburger available at roughly 400 U.S. locations.