Overview
- The company said on Jan. 17 that it purchased $10 million of bitcoin, expanding its corporate treasury position.
- All customer bitcoin receipts are directed into a Strategic Bitcoin Reserve that the company uses for restaurant upgrades rather than converting to cash.
- Since rolling out Lightning Network payments in May 2025, Steak 'n Shake reports roughly 50% lower processing fees compared with credit cards.
- Management cites double-digit same-store sales gains in 2025, with reported increases in the 11%–15% range following bitcoin adoption.
- Customer promotions and workforce programs tie into the strategy, including a Fold rewards offer and an option for employees to receive part of their wages in bitcoin.