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Stay in LA Rally Pushes for Expanded Film Tax Incentives to Revive Industry

Hundreds gathered in Sun Valley to support Governor Newsom's $750 million proposal as production levels in Los Angeles continue to decline.

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A crew sets up cameras for the filming a mobile phone commercial on-location on November 18, 2006 in Los Angeles, California.
The iconic Hollywood sign is shown behind a person sitting in the shade along Hollywood Blvd as the city prepares to host the 97th Academy Awards in Los Angeles, California, U.S., February 25, 2025. REUTERS/MIKE BLAKE

Overview

  • The Stay in LA campaign held a rally in Sun Valley on Sunday, advocating for Governor Gavin Newsom's proposed $750 million annual tax credit expansion to retain film and TV production in California.
  • Speakers emphasized the entertainment industry's role as a middle-class job creator, countering the perception that it primarily benefits the wealthy.
  • FilmLA reports show a steep decline in Los Angeles production, with sound stage occupancy rates dropping to 63% in 2024, compared to a 90% average from 2016 to 2022.
  • Stay in LA has proposed additional measures, including removing tax incentive caps, lowering film permit fees, and urging studios to commit 10% of productions to Los Angeles.
  • Despite the end of Hollywood labor strikes, production levels remain low as other regions with competitive tax incentives continue to attract projects away from California.