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Staten Island Skincare Owner Faces Backlash After 'Free Palestine' TikTok About Jewish Couple

A repost of the deleted clip by a watchdog group triggered a flood of negative reviews for her Pure with Nature brand.

Overview

  • In a now-deleted TikTok, Eman Masoud recounted refusing to help a couple at a parking kiosk unless they said “Free Palestine,” while insinuating their Jewish identity and hurling insults.
  • The watchdog group StopAntisemitism reposted the clip on Friday, prompting widespread online condemnation and renewed attention to the incident.
  • Masoud’s business, Pure with Nature in Staten Island, has been hit with dozens of negative reviews, and the company website was set to password protection, according to the New York Post.
  • Masoud has not issued a public statement about the video and did not respond to a request for comment from the Post.
  • Reporting relies on Masoud’s deleted video and its repost, with no independent corroboration of the encounter or reports of platform penalties or legal action.