Overview
- Keegan-Michael Key and Danny McBride play hapless Halfway There Insurance agents opposite Hailee Steinfeld.
- The spot riffs on Bon Jovi’s “Livin’ on a Prayer,” with girl group Katseye joining the performance.
- State Farm released a teaser on Feb. 2 that ends with “To be continued…” and steers viewers to the Super Bowl for the payoff.
- The full commercial is scheduled to run in the first half of the Feb. 8 broadcast to reach the game’s massive audience.
- Key and McBride describe an improvisation-friendly, wire-stunt shoot, and a brief Jake from State Farm appearance is teased.