State Farm Adjusts Policy Renewals and Drops Super Bowl Ad Following Los Angeles Wildfires
The insurer reverses some nonrenewal decisions and reallocates resources to assist customers affected by devastating fires in Southern California.
- State Farm will offer policy renewals to residential customers impacted by the Los Angeles wildfires, reversing prior plans to drop thousands of policies in high-risk areas.
- The company has processed over 7,850 home and auto claims, totaling approximately $50 million in payouts, with numbers expected to rise as damage assessments continue.
- The wildfires, which have destroyed over 12,000 structures and claimed at least 25 lives, are projected to result in insured losses between $15 billion and $40 billion.
- State Farm canceled its planned 2025 Super Bowl advertisement, citing a focus on aiding customers and communities affected by the fires.
- California's insurance commissioner urged insurers to suspend nonrenewals in fire-affected zones, with State Farm complying and expanding its renewal offers in line with legal requirements.