Overview

• Start_ confirmed the closure of all roughly 30 physical stores nationwide in an August 7 email to employees
• The retailer attributed the shutdown to force majeure and notified staff that termination letters would be sent to their registered addresses
• It will now operate solely through its e-commerce platform, ending its previous mix of in-store and digital sales
• Founded in 2021 by Nicolás Osta and Esteban Isorna, Start_ expanded to 30 outlets by late 2024 and invested US$500,000 in a 4,400 m² distribution center in Sarandí
• The decision underscores deep challenges in Argentina’s electronics retail sector as domestic consumption weakens and peers like Garbarino face financial distress