Overview
- The prime minister’s first post is a 13‑second clip from the No 10 Christmas lights switch‑on, featuring a brief message of “TikTok, follow me.”
- A subsequent upload shows Keir Starmer greeting Ukraine’s President Volodymyr Zelensky outside Downing Street.
- No 10 said restrictions on TikTok across most government devices remain unchanged, with technical mitigations enabling the prime minister’s presence on the platform.
- Officials frame the move as part of a wider communications shift that includes a new Substack newsletter, influencer access at briefings, and existing UK government and ministerial TikTok accounts.
- Reaction online has been mixed, with praise and mockery reported, as outlets note TikTok’s large UK audience of more than 30 million regular users.