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Starmer Hits Record Low in YouGov Poll as Voters Sour on Senior Politicians

The January YouGov snapshot shows cross‑party unpopularity, including a notable drop for Robert Jenrick after his move to Reform UK.

Overview

  • Keir Starmer records a net favourability of -57, with 75% viewing him unfavourably and 18% favourably, matching the joint-lowest YouGov has logged for a prime minister other than Liz Truss.
  • Chancellor Rachel Reeves posts a net rating of -56, with 13% favourable and 69% unfavourable, leaving her near the prime minister’s level of unpopularity.
  • Kemi Badenoch remains broadly unchanged at a net -26, with 25% favourable and 51% unfavourable, the lowest unfavourable share for her since last March.
  • Nigel Farage stands at a net -37, with 28% positive and 65% negative, marking his weakest reading since April of last year.
  • Robert Jenrick registers 11% favourable and 41% unfavourable for a net -30, down eleven points since October following his sacking and defection to Reform UK.