Particle.news

Download on the App Store

Starbucks Unveils Pork-Flavored Latte for Chinese New Year in China

The new beverage, combining espresso with Dongpo braised pork sauce, garnished with pork, aims to integrate traditional New Year customs into coffee.

  • Starbucks introduces a limited-edition pork-flavored latte named 'Abundant Year Savory Latte' in China to celebrate the Lunar New Year.
  • The drink mixes espresso, steamed milk, and Dongpo braised pork sauce, garnished with a slice of pork, symbolizing prosperity.
  • Priced at approximately 68 yuan ($9.45), the beverage has sparked mixed reviews, with some finding it surprisingly delicious and others criticizing its taste and price.
  • The launch is part of Starbucks' efforts to cater to Chinese tastes and compete with local coffee chain Luckin, known for its unique flavors and lower prices.
  • The pork latte is available in about 25 select Starbucks Reserve stores across China, reflecting the company's ongoing expansion in the country.
Hero image