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Starbucks Unveils Official Secret Menu in App, Kicks Off Drink Contest

Rewards members unlock four fan-designed beverages via the Offers tab with a chance to win up to $25,000 in a contest

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Dragonfruit Glow-Up and Cookies On Top
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Overview

  • Starbucks has added four signature secret-menu drinks—Cookies on Top, Dragonfruit Glow-Up, Lemon, Tea & Pearls and Just Add White Mocha—to its app’s Offers tab for Rewards members starting July 14.
  • Customers must download or update the Starbucks app to see and order these off-menu customizations at participating U.S. stores.
  • The launch follows earlier menu streamlining under CEO Brian Niccol, which trimmed less-popular Frappuccinos and introduced new blended beverages on July 8.
  • The Secret Menu Contest invites submissions through July 20, with public voting on Instagram to pick four finalists August 18–20.
  • Each finalist will receive $5,000 and the grand-prize winner will collect $25,000 plus an in-app menu placement in August.