Overview
- Starbucks has added four signature secret-menu drinks—Cookies on Top, Dragonfruit Glow-Up, Lemon, Tea & Pearls and Just Add White Mocha—to its app’s Offers tab for Rewards members starting July 14.
- Customers must download or update the Starbucks app to see and order these off-menu customizations at participating U.S. stores.
- The launch follows earlier menu streamlining under CEO Brian Niccol, which trimmed less-popular Frappuccinos and introduced new blended beverages on July 8.
- The Secret Menu Contest invites submissions through July 20, with public voting on Instagram to pick four finalists August 18–20.
- Each finalist will receive $5,000 and the grand-prize winner will collect $25,000 plus an in-app menu placement in August.