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Starbucks to Shutter 400 Urban Stores as $1 Billion Overhaul Resets Strategy

Management cites remote work, higher costs, tougher competition, with growth now targeting suburban drive‑throughs.

Overview

  • Closures concentrate in large metros, with 42 stores already gone in New York City, more than 20 in Los Angeles, 15 in Chicago, seven in San Francisco, six in Minneapolis and five in Baltimore.
  • About 1,000 company‑owned U.S. stores will be redesigned with seating, power outlets and refreshed interiors to reestablish a sit‑and‑stay “third place” experience.
  • The company is shifting expansion to lower‑cost suburban formats and drive‑through locations after a review of more than 18,000 North American stores.
  • Roughly 900 corporate roles will be eliminated as part of the restructuring, with reassignment efforts for affected staff and severance for those who cannot transfer.
  • Real‑estate brokers say Beijing‑based Luckin Coffee is evaluating recently vacated New York City sites, and sources indicate as many as five additional NYC closures could come early next year.