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Starbucks to Further Align Menu With U.S. ‘Make America Healthy Again’ Initiative

Following a meeting with Health Secretary Robert F. Kennedy Jr., Starbucks will expand its healthier offerings in line with federal food reform goals.

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Overview

  • Starbucks CEO Brian Niccol met with Health and Human Services Secretary Kennedy on June 19 to discuss deeper collaboration on the MAHA initiative.
  • The coffee chain agreed to remove artificial dyes, flavors, high fructose corn syrup and sweeteners from its food and beverage offerings.
  • Under its ‘Back to Starbucks’ plan, the company has cut 30 percent of menu items and is trialing sugar-free lattes topped with protein-rich cold foam.
  • The FDA has launched a phase-out of petroleum-based synthetic dyes from the U.S. food supply with voluntary support from manufacturers.
  • General Mills and Kraft Heinz pledged this week to eliminate FD&C artificial dyes from their products within the next two years.