Starbucks to End Odyssey Beta NFT Program

The coffee giant cites declining interest in NFTs as a key reason for the closure, with plans to evolve the program.

Starbucks has announced the closure of its Odyssey Beta NFT program, set to shut down on March 31.
The decision to end the program comes as NFT mints on Ethereum trend to historic lows.
Despite the closure, Starbucks' NFTs, known as Stamps, will remain accessible on Nifty Gateway and can be traded on other marketplaces.
The company is exploring ways to evolve the program and maintain a community connection for its members.
Starbucks' foray into NFTs was part of an effort to expand its Rewards loyalty program using blockchain technology.