Overview

• Starbucks plans to reduce its food and beverage menu by approximately 30% by the end of fiscal year 2025, focusing on eliminating less popular items.
• The changes are part of the 'Back to Starbucks' initiative to address declining sales and streamline operations for faster service and better customer satisfaction.
• New features include digital menu boards, a mobile order pacing algorithm, and simplified customization options to enhance efficiency and clarity.
• The company has reinstated features like condiment bars, ceramic mugs for in-store customers, and free refills for brewed coffee and tea to revive its community coffeehouse vibe.
• Starbucks reported a 4% decline in same-store sales for the first quarter of fiscal 2025, but earnings exceeded analyst expectations, with early signs of progress under Niccol's leadership.