Starbucks to Cut 30% of Menu Items in Major Overhaul

CEO Brian Niccol aims to simplify offerings, improve customer experience, and restore the brand’s coffeehouse identity.

Starbucks plans to reduce its food and beverage menu by approximately 30% by the end of fiscal year 2025, focusing on eliminating less popular items.
The changes are part of the 'Back to Starbucks' initiative to address declining sales and streamline operations for faster service and better customer satisfaction.
New features include digital menu boards, a mobile order pacing algorithm, and simplified customization options to enhance efficiency and clarity.
The company has reinstated features like condiment bars, ceramic mugs for in-store customers, and free refills for brewed coffee and tea to revive its community coffeehouse vibe.
Starbucks reported a 4% decline in same-store sales for the first quarter of fiscal 2025, but earnings exceeded analyst expectations, with early signs of progress under Niccol's leadership.