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Starbucks Teases Dec. 8 ‘Chance’ at Viral Bearista Cup in App, Details Still Unclear

The company has not clarified whether the app tease signals a restock or a broader promotion.

Overview

  • Starbucks posted on Instagram that “Your chance is in the Starbucks app. Tomorrow, 12/8,” referencing its sold-out Bearista Cold Cup.
  • As of 6 a.m. ET Monday, reporters and users checking the Starbucks app found no new information about the cup.
  • Starbucks has declined to specify whether the hinted opportunity is a restock or part of a separate holiday campaign.
  • The 20-ounce glass cup shaped like a bear, priced about $29.95, debuted in stores on Nov. 6 and sold out immediately.
  • After the rapid sellout and customer frustration, Starbucks apologized, noting it shipped more Bearista cups than most holiday items as resale listings climbed into the hundreds of dollars.