Starbucks Taps Brian Niccol as New CEO with Potential $113M Compensation

Niccol, former Chipotle CEO, will lead Starbucks without relocating to Seattle, reflecting a shift in corporate policies.

Niccol's compensation includes a $1.6 million base salary, $10 million signing bonus, and $75 million in stock awards.
The new CEO will work from a remote office in Newport Beach, California, with Starbucks covering related expenses.
Niccol is known for revitalizing Chipotle and is expected to address Starbucks' declining sales and investor pressures.
He replaces Laxman Narasimhan, who stepped down after a brief tenure marked by activist investor challenges.
Niccol's pay package is significantly higher than his predecessor's, highlighting Starbucks' confidence in his leadership.