Overview
- The limited-edition cup sold out within hours of its early November launch, with reports of pre-dawn queues and scuffles in some stores.
- Listings for genuine cups on eBay and other platforms reached about $49,000 at their peak, though recent asking prices have dipped.
- Starbucks apologized for the shortage and said it shipped more Bearista cups than most items in its holiday lineup.
- The company highlighted additional seasonal releases, including a Roller Rabbit collaboration set for Dec. 2.
- Unbranded dupes mimicking the bear-and-beanie design are widely available online, priced from roughly $10.99 to $75.