Overview

• Starbucks reported Q2 revenue of $8.8 billion, a 3% year-over-year increase, but net income dropped 50% to $384 million, with global same-store sales declining 1%.
• CEO Brian Niccol highlighted progress in the 'Back to Starbucks' turnaround plan, despite financial results not yet reflecting its impact.
• The company is pausing broad automation rollouts, including its Siren system, and plans to increase staffing at up to 3,000 U.S. stores by year-end.
• Economic pressures, including U.S. tariffs on coffee imports, are contributing to rising costs and cautious consumer spending, affecting profitability.
• Starbucks is focusing on enhancing customer experience with store redesigns, simplified menus, and operational changes like faster order fulfillment.