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Starbucks Sets UK Launch for Viral ‘Bearista’ Cup on Jan. 15

A one-cup limit with selected-store availability signals tighter control of demand.

Overview

  • Starbucks confirmed the UK release on Instagram for Thursday, January 15.
  • Purchases are limited to one cup per customer with sales only while stocks last.
  • Availability will vary by location, with Starbucks advising customers to check the app or their local store.
  • The company has not announced a UK price, while the US version sold for $29.95.
  • Social media shows strong interest and skepticism after the US launch sold out quickly and prompted resale listings and reports of crowding.