Overview
- Customers who buy a handcrafted holiday beverage at participating stores on Nov. 13 will receive a reusable red holiday cup while supplies last.
- Starbucks says it will recruit more baristas for Red Cup Day through its Back to Starbucks initiative, targeting higher staffing levels to support customer demand.
- The $500 million plan is intended to increase staffing and enable partners to earn an average of $30 per hour in pay and benefits, according to the company.
- The 2025 holiday menu begins Nov. 6 with Peppermint Mocha, Caramel Brulée Latte, Iced Sugar Cookie Latte and Iced Gingerbread Chai, with Chestnut Praline Latte and Eggnog Latte returning later in the season.
- A limited Hello Kitty collaboration debuts in participating U.S. and Canada stores on Nov. 6, and it remains unclear whether last year’s reusable-cup discounts or Rewards bonuses will return.