Overview
- The winter holiday lineup will roll out nationwide on Thursday, Nov. 5, 2026, with a second merchandise wave called Winter Wonderland scheduled for Nov. 17.
- New beverages include the dessert‑inspired Tiramisu Velvet offerings and an Apple Pomegranate Refresher with a coconut‑milk Snowy Apple variant.
- Food additions range from a Braised Short Rib Grilled Cheese to a Bearista Cake Pop and a reformulated Turkey & Stuffing Sandwich, while seasonal favorites like Peppermint Mocha return.
- Starbucks confirmed the fan‑favorite Bearista Glass Cold Cup will return this season but has not released a specific sale date for the collectible item.
- The announcement follows the closure of roughly 250 underperforming North American stores and highlights how fast‑selling holiday drinkware and merch — often priced $14–$35 — have become a major revenue and cultural driver for the company.