Overview
- Starbucks announced on Instagram that the Bearista cup will be available in UK stores on January 15 with sales restricted to one per customer and while stocks last.
- The post stated “This is not a drill... see you 15.01” and featured a teaser image showing the cup’s green beanie hat and matching straw.
- UK pricing has not been disclosed; the cup sold in the United States for $29.95 when it debuted there in November 2025 as part of a holiday range.
- Coverage of the U.S. launch described pre-opening queues from around 2am, very limited stock and instances of on-site conflict as items sold out quickly.
- UK commenters expressed excitement and worries about potential chaos, and some claimed not every branch will sell the cup, though Starbucks has not confirmed a store list.