Overview
- Starbucks apologized for shortages, saying the glass Bearista cup sold out fast despite high shipments and offering no commitment to restock.
- Reports and videos showed some stores received one or two units, with lines before dawn, scuffles in stores, and accusations that employees purchased cups before opening.
- Resale listings on eBay and Mercari surged far above the $29.95 retail price, with some posts topping $1,000.
- Starbucks confirmed a new holiday merchandise collaboration with Roller Rabbit that is scheduled to arrive in stores on Dec. 2.
- Retail alternatives appeared quickly as Walmart and other sellers offered near-identical bear-shaped cups online starting around $14, while DIY dupes spread on social media.