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Starbucks Sets August 26 Return for Pumpkin Spice Latte

The early announcement follows a mid-June surge in Google searches for “pumpkin spice,” with at-home and grocery fall products already on shelves

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FILE - A Pumpkin Spice Latte drink rests on a table at a Starbucks in New York, on Thursday, Aug. 24, 2023. (AP Photo/Peter Morgan, File)

Overview

  • Starbucks will reintroduce its most popular seasonal drink, the Pumpkin Spice Latte, to U.S. and Canadian cafés on August 26, 2025.
  • The fall menu will bring back favorites like the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pecan Crunch Oatmilk Latte alongside new Pecan Cortado and Italian Sausage Egg Bites.
  • Starbucks has already rolled out at-home and grocery fall items, including pumpkin spice–flavored creamers, ready-to-drink coffees, K-Cup pods, and roast-and-ground blends.
  • The announcement is the earliest for the PSL season, prompted by a mid-June rise in Google searches for “pumpkin spice” instead of the usual July uptick.
  • Seasonal offerings such as the PSL drive about 10% of Starbucks’ annual sales and previously generated a 24% spike in store visits on launch day.