Overview

• Starbucks plans to roll out its Green Apron service model to all North American stores by the end of summer 2025.
• The Green Apron model incorporates in-store technology for efficient order sequencing and dedicated baristas for drive-through lanes.
• Citi and RBC Capital have lifted their price targets on Starbucks shares in response to the accelerated service plan.
• The company aims to fill 90% of its retail leadership roles through internal promotions and will add full-time assistant managers at busy U.S. locations.
• Under the Back to Starbucks initiative, the chain reintroduced in-store seating, condiment bars, ceramic mugs and is testing new menu items like protein cold foam and banana bread lattes.