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Starbucks Rolls Out Viral 'Bearista' Cup in Select UK Stores Today

The chain aims to manage demand after last year's US frenzy by imposing a one-per-customer limit with stock restricted to selected stores.

Overview

  • Sales begin January 15 with a strict one-cup-per-customer policy and a while-stocks-last condition confirmed by Starbucks.
  • Not all branches are carrying the item, with availability communicated via the Starbucks app and social channels on a store-by-store basis.
  • Local confirmations include small allocations at Worcester’s Cathedral Square and The Cross stores, indicating tightly limited stock.
  • UK pricing has not been officially announced, though the cup retailed for $29.95 in the United States during its debut.
  • Early shopper reports on launch day describe rapid sell-outs at some locations and resale listings near £100 despite the purchase limit.