Overview

• Starbucks’ protein lineup went live on Sept. 29, adding permanent Protein Lattes and Protein Cold Foam to cafes in the U.S. and Canada.
• Per grande drink, Protein Lattes deliver roughly 27–36 grams of protein, Protein Cold Foam adds about 15 grams, and protein‑boosted milk contributes 12–16 grams when substituted.
• The menu features items such as Iced Banana Cream Protein Matcha, Iced Vanilla Cream Protein Latte, and Chocolate Cream Protein Cold Brew, with flavors including banana, vanilla, chocolate, matcha, salted caramel, brown sugar, and seasonal pumpkin and pecan; a ready‑to‑drink retail launch is planned for 2026.
• Customers can customize most beverages with Protein Cold Foam for about $2 or swap in protein‑boosted 2% milk for about $1, with prices varying by store.
• Starbucks confirms the protein source is whey, making the drinks unsuitable for dairy‑free diets, as early reactions range from praise to complaints about taste and nutritionists stress these are supplements, not meal replacements, with attention needed to sugar and calories.